Digital Rails That Enable Leapfrogging
Leverage mobile money and instant rail ecosystems like M-Pesa, PIX, and UPI. Offer USSD and QR options for feature phones. Reconcile daily with automated agents, then migrate users to wallets as trust grows. Simplicity beats elegance in early adoption.
Digital Rails That Enable Leapfrogging
Use micro-fulfillment, addressless delivery techniques, and dynamic route clustering. Partner with motorcycle fleets and neighborhood pick-up points. When a Lagos startup mapped informal landmarks, failed deliveries dropped by half, cutting cost-per-order while improving customer satisfaction and repeat rates.